Founder Chris Heaney spent 5 years as a healthcare manager and 13 years as an international marketer for Pfizer. Through Connected Truths he brings you access to a handpicked team of marketing, technology and communication experts, healthcare influencers and patients, and assurance that we are familiar with rigorous compliance and approval systems.

We aim to deliver a memorable experience in your journey to unearth insights & express truths you believe in and, very importantly, one that you will enjoy being part of.

Connecting Truths produces content that stands out; it changes behaviours, and influences and perfects brand messages. My methods have been proven across different internal teams, in different markets, amongst different stakeholders and in different countries. 

We seek to bring your Customer & Market insights alive. With our first hand knowledge of the healthcare setting as a former commissioner and hospital general manager we understand how the healthcare system operates. We also have the contacts to make this happen. Be that through primary or secondary research, interviews with patients, healthcare professionals and other experts, but we’ll also integrate the things you know as an organisation by facilitating workshops with your teams.

Customer and in-country profiling

We consolidate the vast amounts of existing knowledge that sits in organisations but is never linked, into useful information using novel methods of information-gathering. We show you the bigger picture, then pull out the bits you really need

We undertake creative market research (desk-based and face-to-face) to reveal nuggets you never knew you needed to know

We simplify our findings in an accessible and engaging way through workbooks, slide summaries, videos and digital formats so you have tools with which to talk to your customers and internal teams.

We simplify our findings in an accessible and engaging way through workbooks, slide summaries, videos and digital formats so you have tools with which to talk to your customers and internal teams.

Advisory Boards

We don’t just run ‘regular’ Advisory Boards; we run ones that actually pull information that you really need to hear from the attendees to advance your brand.

Value Propositions

We create relevant value propositions for your customers in a format useful to them.

Events

At Connecting Truths, we create bespoke events, meetings and moments together that really make a lasting difference for internal and medical audiences. We have extensive experience liaising within complex international organisations to ensure there is internal engagement and smooth approval of any meeting concepts & content.

We delight in exploring innovative, engaging formats and multichannel content that take the engagement level to a different level. This ensures memorability of your messages to all attendees.

We also ensure that these moments endure long after the event has finished by designing event content with re-use and adaptability in mind. By foreseeing potential interactions with stakeholders that can be captured for future use, we make your budget go further, and allow internal stakeholders to see the impact you are making.

Storytelling

From multimedia video capture, graphic design, illustration and animation backed by expert medical writing, we use your information to tell a story in a way that moves your audience

For internal or external audiences, for multiple languages and across challenging approval systems, leave it to us to create something impactful.